Baton Rouge Metropolitan Black Chamber of Commerce name Leroy Hayward as one of the 100 Most Influential Black Men in the Baton Rouge Capital Area!
This is such an honor to be the youngest on this list of Most Influential Black Men!!!
We take tremendous pride in being an influence in our community and continue to show special needs families how to never give up!!
We thank the @brmbcc for this recognition and all that you do for the city of Baton Rouge.
It’s time to #MeetTheOwner Leroy Hayward III, 14-year-old CEO & Co-Owner of Leroy's Lip Smack'n Lemonade, is dedicated to making a difference with his lemonade. Growing up, Leroy really did not really socialize with others. Battling a growth hormone deficiency and hearing loss in both ears, Leroy also had to deal with being treated differently as a special needs child.
In 2012, Leroy and his parents, Sherilyn Hayward & Leroy Hayward Jr., entered into Raising Cane's Chicken Fingers’s National Lemonade Day. They set up Leroy’s first lemonade stand in the front yard and Leroy immediately fell in love with the stand because he was able to sell his lemonade to others without any fear or worry of being treated differently.
His parents knew this was an opportunity they could not ignore and Leroy’s LipSmack’n Lemonade was born! This business is much more than just a lemonade stand—with every purchase, a Children’s Hospital patient’s life is improved through a donation. These donations to the Children’s Hospital is a way to not only support the future of other children in need but as a way to give back to the doctors who had done so much for Leroy.
Leroy LipSmack’n Lemonade has continued to grow each day. His lemonade is now being sold at all LSU sporting venues and can be found in various local stores and restaurants in the community such as Memphis Mac and Bet-R Grocery.
The best way to show support is by buying some lemonade! You can also purchase a t-shirt, make a donation, or simply share their story with your friends and family. You can also follow Leroy on Instagram @leroyslemonade and Facebook at Leroy's Lip Smack'n Lemonade.
"I'm a CHAMPION! I'm a LEADER!" - Leroy Hayward III
July 19, 2021
 Magazine: HOW A KID-RUN BUSINESS CAN MAKE ITS WAY TOWARD BECOMING A HOUSEHOLD BRAND
April 2, 2021
By Caroline Hebert
It’s run by 14-year-old Leroy Hayward III. Along with his parents Sherilyn Hayward and Leroy Hayward Jr., Leroy came up with the brilliant idea to participate in Lemonade Day Louisiana back in 2012. The event teaches kids entrepreneurial skills by running lemonade stands. For the Haywards, it was life-changing.
Ever since, Leroy’s eponymous lemonade business has prospered. His special take on lemonade is now bottled and sold in more than 10 locations across Baton Rouge, including groceries, restaurants and stands in Tiger Stadium. The Haywards are hoping to get into the local Whole Foods and a Mississippi-owned grocery store. Next: They plan to connect with businesses across the nation.
“We are going to make Leroy’s Lip Smack’n Lemonade a household brand,” Sherilyn says. “We want it sold in every local store across the country. And I say ‘local’ because we love supporting local.”
When the pandemic threw more challenges at businesses last year, the Haywards didn’t get discouraged. They got creative. They bought a truck, and the lemonade stand went mobile. It allowed them to keep sales contactless and safe, but it also opened doors to new opportunities and ideas, like selling smaller, individual-sized 16-ounce bottles.
The dream doesn’t stop there, though. The ultimate goal for Leroy’s Lip Smack’n Lemonade is to make it to the happiest place on earth.
“It belongs there in Disney World,” Sherilyn says. “It is a child business; why not be in a child’s place?”
Plus, being involved with brands focused on children allows the business to do what it was made to do: inspire. The lemonade business serves more than just a refreshing drink—it’s a wake-up call that there are opportunities for everyone to thrive.
Leroy has a growth hormone deficiency and hearing loss in both ears.
“We want our brand to be known for what we do: helping and inspiring special needs children like Leroy,” Sherilyn says.
The Haywards’ motto is “use your difference to make a difference,” and they hope to encourage other children to not see their differences as setbacks.
The lemonade business, after all, has made a difference in Leroy himself. Before, he was more reserved and did not enjoy being around people. Now, he loves interacting with customers. He knows every location his lemonade is sold from and often even rolls the lemonade into the store himself. He’s truly found his niche.
“I am a champion. I’m a leader,” Leroy often says.
His mom adds, “The business has helped Leroy more than it has helped anyone else. It’s gotten him out of his shell.” leroyslipsmacknlemonade.com
More than a lemonade stand
What can other kids learn from Lemonade Day Louisiana? The event that inspired Leroy III to open his business was started by John Georges and Todd Graves. They recall learning about entrepreneurship running lemonade stands as kids. According to the event’s website, kids who open a lemonade stand on Lemonade Day will learn:
Supply and demand, plus all those other complicated key terms from college econ classes.
College and career readiness
Teamwork, customer service, branding, and other traits they’ll want for their resumes.
Time management, leadership and goal setting—running a stand will have them thinking about their long-term futures.
Reading, math, writing—selling lemonade will sharpen the skills they’re practicing at school.
This article was originally published in the April 2021 issue of 225 magazine. View it here.