RECOGNITION

From Time to Time, Leroy's Lip Smack'n Lemonade is honored with awards and publications.
Here are just a few.
See more in the "More About Leroy" section of our website.
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[225] Magazine: HOW A KID-RUN BUSINESS CAN MAKE ITS WAY TOWARD BECOMING A HOUSEHOLD BRAND

April 2, 2021

By Caroline Hebert

When life gives you lemons, you make lemonade. And Leroy’s Lip Smack’n Lemonade has been doing so since 2012.

It’s run by 14-year-old Leroy Hayward III. Along with his parents Sherilyn Hayward and Leroy Hayward Jr., Leroy came up with the brilliant idea to participate in Lemonade Day Louisiana back in 2012. The event teaches kids entrepreneurial skills by running lemonade stands. For the Haywards, it was life-changing.

Ever since, Leroy’s eponymous lemonade business has prospered. His special take on lemonade is now bottled and sold in more than 10 locations across Baton Rouge, including groceries, restaurants and stands in Tiger Stadium. The Haywards are hoping to get into the local Whole Foods and a Mississippi-owned grocery store. Next: They plan to connect with businesses across the nation.

“We are going to make Leroy’s Lip Smack’n Lemonade a household brand,” Sherilyn says. “We want it sold in every local store across the country. And I say ‘local’ because we love supporting local.”

When the pandemic threw more challenges at businesses last year, the Haywards didn’t get discouraged. They got creative. They bought a truck, and the lemonade stand went mobile. It allowed them to keep sales contactless and safe, but it also opened doors to new opportunities and ideas, like selling smaller, individual-sized 16-ounce bottles.

The dream doesn’t stop there, though. The ultimate goal for Leroy’s Lip Smack’n Lemonade is to make it to the happiest place on earth.

“It belongs there in Disney World,” Sherilyn says. “It is a child business; why not be in a child’s place?”

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Plus, being involved with brands focused on children allows the business to do what it was made to do: inspire. The lemonade business serves more than just a refreshing drink—it’s a wake-up call that there are opportunities for everyone to thrive.

Leroy has a growth hormone deficiency and hearing loss in both ears.

“We want our brand to be known for what we do: helping and inspiring special needs children like Leroy,” Sherilyn says.

The Haywards’ motto is “use your difference to make a difference,” and they hope to encourage other children to not see their differences as setbacks.

The lemonade business, after all, has made a difference in Leroy himself. Before, he was more reserved and did not enjoy being around people. Now, he loves interacting with customers. He knows every location his lemonade is sold from and often even rolls the lemonade into the store himself. He’s truly found his niche.

“I am a champion. I’m a leader,” Leroy often says.

His mom adds, “The business has helped Leroy more than it has helped anyone else. It’s gotten him out of his shell.” leroyslipsmacknlemonade.com

More than a lemonade stand 

What can other kids learn from Lemonade Day Louisiana? The event that inspired Leroy III to open his business was started by John Georges and Todd Graves. They recall learning about entrepreneurship running lemonade stands as kids. According to the event’s website, kids who open a lemonade stand on Lemonade Day will learn:

Financial literacy

Supply and demand, plus all those other complicated key terms from college econ classes.

College and career readiness

Teamwork, customer service, branding, and other traits they’ll want for their resumes.

Life skills

Time management, leadership and goal setting—running a stand will have them thinking about their long-term futures.

Academics

Reading, math, writing—selling lemonade will sharpen the skills they’re practicing at school.

This article was originally published in the April 2021 issue of 225 magazine.  View it here.

Venture Lab Tweeted This Article!

by Kayla Randall

Whether it comes fresh-squeezed or in the form of a stellar Beyoncé album, lemonade is always a summer hit.

There are a variety of lemonade options in Baton Rouge, but you won’t find many more meaningful than Leroy’s Lipsmack’n Lemonade. Created by 9-year-old Westminster Elementary School second-grader Leroy Hayward III along with his parents, Sherilyn Hayward and Leroy Hayward Jr., Leroy’s is much more than a lemonade stand–it’s making a difference one lemon at a time.

In 2012, Sherilyn Hayward was looking for a way her son, Leroy—who suffers from growth hormone deficiency and hearing loss in both ears—could express himself. Because of his special needs, she feared he would never get the opportunity to run his own business, so she entered him in Louisiana Lemonade Day, an event that encourages youth to become entrepreneurs by running lemonade stands.

 

“After that first time, we thought this was something Leroy could really keep doing because he loved getting out there and selling his lemonade,” Hayward says. “We wanted to make this a real business for Leroy.”

In 2014, Leroy entered Lemonade Day again and his freshly-squeezed lemonade won the tasting contest, and in 2015, he received the Lemonade Day Entrepreneur of the Year award. Hayward knew then that the family was on to something and decided to turn it into a full-blown business.

Currently, the company is working on expansion, set to sell the lemonade inside LSU’s Tiger Stadium this upcoming football season and later hitting local store shelves. The lemonade will also be sold at Chef Chris Wadsworth’s Goûter restaurant, Hayward says. 

Leroy’s also donates a portion of its proceeds to Our Lady of the Lake Children’s Hospital and the Children’s Hospital of New Orleans, which has helped Leroy and his family over the years.

 

How Leroy’s makes its award-winning lemonade

Hayward says the secret to the lemonade’s success is simple: It tastes really good.

The company got its name from Hayward’s husband’s exclamation after sampling the final recipe to serve at Lemonade Day. After trying it, he exclaimed, “That’s lip smacking good!” 

For Hayward, there is no secret ingredient or special recipe, and there are no additives. Leroy’s is made up of just freshly-squeezed lemon juice, sugar and water.

“It’s just some good old lemonade,” Hayward says. “When we made it, we pictured someone sitting on their front porch sipping it.”

Hayward has thought about venturing into making other types of lemonade, such as strawberry or lavender. But, she says, Leroy is known for traditional, old-fashioned lemonade and plans on sticking with that for now.

To purchase Leroy’s Lipsmack’n Lemonade, call 287-4914 or visit the website.

See this article on the [225] Magazine website by clicking HERE.

by Matt Sigur

With help from his parents and Triumph Kitchen’s Sommer and Chris Wadsworth, Leroy Hayward’s Leroy’s Lipsmack’n Lemonade could be a sustainable business for years to come.

Hayward is a seven-year-old entrepreneur who was born two-and-a-half months early, weighing four pounds, seven ounces. He had contracted infections at birth and was diagnosed with slow development due to his size. He has hearing loss in both ears and a facial nerve injury. However, after going through developmental programs at Children’s Hospital of New Orleans and Baton Rouge and being put on growth hormones, Hayward’s life improved.

At four years old, he entered the Lemonade Day entrepreneur program, creating his own stand and variation on the drink to raise money for a good cause.

At this year’s Louisiana Lemonade Day contest, his Lipsmack’n Lemonade was named Baton Rouge’s best tasting. During the contest, Hayward and his family met the Wadsworths, who were judges at the event and have helped build Leroy’s business.

“When he won that contest, we said, ‘Ok, let’s see if we can take it to the next level,'” Hayward’s mother, Sherilyn, says. “That’s when we contacted Chef Chris Wadsworth.”

In working with the Wadsworths, the Haywards are trying to give back to the people who helped Leroy the most. An LLC has been created, and the families have made long-term plans, bringing the lemonade stand to events such as the Baton Rouge Food Truck Wround-Ups and Fęte Rouge, as well as businesses such as Cupcake Allie, which features the drink as an ingredient in its lemonade cupcake.

“Had we not crossed paths with [the Wadsworths], we would not be where we are today,” Sherilyn says. “The world is going to label him. Jobs will be limited for him. With him being an entrepreneur, there are no limits.”

The secret behind the drink’s success is purely in the taste. There are no special ingredients, but the balance is perfect, Chris Wadsworth says.

“It’s what lemonade is supposed to taste like,” he says. “It’s something I want him to stay true to.”

For now, those interested in trying Leroy’s Lipsmack’n Lemonade can call the Haywards at 287-4914. The lemonade is available by the gallon for $15, and the stand is available for events.

View This on the [225] Magazine website by clicking HERE.

Leroy's Lip Smack'n Lemonade was awarded "Best Tasting" Lemonade for the 2015 Lemonade Day Taste Testing Contest.

See This Article on the Lemonade Day Website by Clicking HERE.

Lemonade Day empowers children to take charge of their own destinies. Of course, this means that each Lemonade Day experience is different. Organization, planning, and hard work are necessary for success but sometimes it takes a little something extra. In Baton Rouge, Louisiana, Leroy Hayward III found that little something and turned it into a whole lot more.

 

MEET LEROY: LEMONADE DAY ALL-STAR

Leroy’s Lipsmackin’ Lemonade Lemonade sold over 60 gallons of lemonade as part of Lemonade Day!

Leroy Hayward is a first grade student at Westminster Elementary in Baton Rouge. He loves music and sings in his church choir. He is also a budding entrepreneur with a serious dedication to building a viable, long term lemonade business. A Lemonade Day veteran, Leroy even won the Baton Rouge “Best Tasting” category in his first year of participation. With knowledge, a quality product, and hard work, Leroy entered Lemonade Day 2015 ready for his most successful year yet.

 

LEROY’S SECRETS TO SUCCESS

Lemonade Day uses a 14 step process to teach kids the fundamentals of enterprise. These steps are vital to success in business but every entrepreneur puts their own unique stamp on the process. In Leroy’s case, he decided to expand his product line. Along with single servings of lemonade, he also sold bulk amounts, one gallon at a time. The strategy paid off handsomely for this budding businessman.

 

BREAKING DOWN THE NUMBERS

Leroy had a goal of earning $500 after expenses and giving some to charity. He achieved his goal… and then some. In total, Leroy earned a whopping $535 from his lemonade stand, called Leroy’s Lipsmackin’ Lemonade. Here’s a breakdown of how he did it:

  • Total revenue: $1075, including $250 from single serving purchases and $825 from gallon jugs

  • Total costs: $290, including $125 on containers, $130 on ingredients, $30 on labeling and marketing

SPEND SOME, SAVE SOME, GIVE SOME

The Lemonade Day curriculum teaches kids to split their earnings into three categories: spending money, savings, and charitable donations. Amazingly, Leroy donated a $250 to the Baton Rouge Children’s Hospital, an organization that has helped him and his family over the years. This left him with $500 to spend but this future business leader has bigger plans.

“He spent $100 on himself and put $400 in savings toward the purchase of a lemonade truck which we wants to try and purchase [in the] summer of 2016,” Leroy’s mother said.

Lemonade Day is proud of Leroy Heyward and his accomplishments. He wants to thank the educators, family members and others that played a part in his success.

Leroy was awarded a top honor of The LSU 100's Entrepreneur of the Year!

Groundbreaking: Children's Hospital NOLA

January 11, 2017

It was such an honor to be invited and a part of the Children's Hospital expansion ground breaking ceremony at their New Orleans, LA. campus (1-11-17.)  Children's Hospital has done so much for Leroy III and other kids and families around the world. We greatly appreciate for everything they do.

IT'S MUGSHOT MONDAY! Today we honor a young entrepreneur in the community... It's Leroy of Leroy's Lip Smack'n Lemonade! Three years ago, Leroy and his parents started a lemonade stand through a Raising Canes program and they worked hard to grow it into a business. From the beginning, the business has been about teaching Leroy to succeed and about giving back to the community. Leroy's Lip Smack'n Lemonade is proud to donate some of their proceeds to Children's Hospital. They already have partnerships with LSU sports and they have big plans for the future! To learn more about Leroy's story and about their delicious lemonade, visit www.leroyslipsmacknlemonade.com.

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